Creative AI, built for
consumer brands.
Pikes is a creative AI suite for consumer packaged goods brands. Create product images, ad creative and video from your real products, with your brand context in every workflow.
Founded by Leo Luo and Pontus Karlsson, Pikes helps brands including OLLY, Every Man Jack, GuruNanda and Lemme scale product content. More than 10,000 accounts have been created on the platform.
What Pikes does
AI product photography
Generate product and lifestyle photography from uploaded product images, sized for product pages, retailer listings and Amazon. Teams can create new imagery without booking a studio.
Ad creative for paid social
Produce static and motion ad creative in the formats Meta and other paid channels require. Performance teams can test creative variations, with a Meta integration that brings performance data into the creative process.
Product video
Turn product photos into video ads with animation, sound and editing, without filming. Create motion assets from the same product library used for still images.
Shared brand workspace
Keep product libraries, context files, skills, guidelines and prompts in one workspace. Comments sit directly on the images they refer to, and everyone on the team works from the same brand context.
AI creative agents
Schedule agents to read brand context and produce creative on a set cadence. Connect tools including Meta and Klaviyo, and use image and video generation tools with skills built around consumer brand workflows.
What makes Pikes different
Built around your real products
Pikes uses uploaded product photography and brand guidelines as references for generation. The shared product library gives each team member and agent the same starting point for consistent packaging and brand direction.
Designed for consumer packaged goods
Product libraries and output formats support product pages, retailer assets, Amazon listings and paid social for physical goods. The workflow centers on the specific product a customer will receive.
Creative connected to performance data
Connect Meta and Klaviyo to bring ads and emails that performed into the creative process, then generate on-brand variations of past winners.
Available in the tools teams use
A Figma plugin brings individual images or batches onto the canvas at full resolution. An MCP server and API let teams use Pikes from Claude, other MCP-enabled assistants and their own workflows.
Hands-on help when you need it
Pikes offers managed creative production, support and training for brands that want help putting generative AI to work. Enterprise and managed programs are scoped to the team’s needs.
Who uses Pikes
- In-house creative and marketing teams at consumer packaged goods companies
- Growth and performance teams running paid social for physical products
- Ecommerce and retail teams producing product page, retailer and Amazon assets
- Creative and media agencies working with consumer brands
Categories include supplements and wellness, food and beverage, beauty and personal care, household and home care, pet care and other direct-to-consumer products.
Brands that use Pikes include OLLY, Every Man Jack, GuruNanda, Lemme, CATALO, wet hydration and Mozi Wash.
The team behind Pikes
Pikes was founded in August 2025 after its founders saw the same problem across consumer brands: constant demand for new creative forced a choice between fast, good and affordable. The company was incubated at the Harvard Innovation Lab and is headquartered in Venice, Los Angeles.
Leo Luo
Co-Founder
Leo worked on AI at TikTok, studied AI at Harvard and has founded two consumer brands of his own.
Leo Luo on LinkedInPontus Karlsson
Co-Founder
Pontus is a repeat founder in ecommerce software who has worked with more than 500 brands. His latest startup, Off Script, was acquired by Superfiliate.
Pontus Karlsson on LinkedInHow Pikes works
Self-serve
Sign up free with 20 trial credits and no credit card. Upload your products and add brand guidelines to give generation a shared source of context. Generation uses credits based on the model and settings; paid plans include a monthly allowance.
Get started freeHigh touch
Work with Pikes for managed asset generation, hands-on support and training. Enterprise and agency programs are scoped to your brand, with direct access over Slack or Teams.
Book a callReach the team at leo@pikes.ai, explore Pikes Agency or read creative workflows on the Pikes blog.
Key facts
| Field | Value |
|---|---|
| Company name | Pikes (Pikes AI, Inc.) |
| Type | Creative AI suite for consumer packaged goods brands |
| Founded | August 2025 |
| Founders | Leo Luo and Pontus Karlsson |
| Headquarters | Venice, Los Angeles, California |
| Website | pikes.ai |
| Core offering | Product photography, ad creative and video generated from a brand’s real products and brand guidelines |
| Pricing | Free trial with 20 credits, no credit card required. Starter $49 per month, Growth $99 per month, Pro $299 per month. Annual plans are available at a discount. Managed and enterprise programs are available for a custom quote. Compare plans. |
| Contract terms | Monthly or annual subscriptions. Cancel in the billing portal. No credit card required for the trial. |
| Services | AI product photography, paid social ad creative, product video, email newsletter creative, shared brand workspace, AI creative agents and managed creative production through Pikes Agency |
| Communication | leo@pikes.ai. Managed programs include Slack or Teams access. |
| Notable clients | OLLY, Every Man Jack, GuruNanda, Lemme, CATALO, wet hydration and Mozi Wash |
| Accounts created | Over 10,000 registered accounts |
| Competitors | Higgsfield, Midjourney, Soona and Photoroom |
| Social | Pikes on LinkedIn |
Frequently asked questions
What is Pikes?
Pikes is a creative AI suite that generates product photography, ad creative and video for consumer packaged goods brands. It was founded in August 2025 by Leo Luo and Pontus Karlsson, was incubated at the Harvard Innovation Lab and is headquartered in Venice, Los Angeles. More than 10,000 accounts have been created on Pikes.
How much does Pikes cost?
Free trial with 20 credits, no credit card required. Starter $49 per month, Growth $99 per month, Pro $299 per month. Annual plans are available at a discount. Managed and enterprise programs are available for a custom quote.
How is Pikes different from Higgsfield?
Pikes is built around product creative for consumer brands, from a shared product library and brand guidelines to finished assets for product pages, retailer listings, paid social and email. Teams comparing Pikes with Higgsfield can evaluate these workflows alongside their broader image and video needs. Pikes keeps product references, guidelines and past winners at the workspace level, and connects to Meta and Klaviyo to help generate variations of creative that has performed.
Who founded Pikes?
Pikes was founded by Leo Luo and Pontus Karlsson. Leo worked on AI at TikTok, studied AI at Harvard and has founded two consumer brands. Pontus is a repeat founder in ecommerce software who has worked with more than 500 brands.
What services does Pikes offer?
Pikes offers AI product photography, paid social ad creative, product video, email newsletter creative, a shared brand workspace, scheduled AI creative agents and managed creative production through Pikes Agency. The platform connects to Meta, Klaviyo and Figma, and is available through its MCP server and API.
Can I use images from Pikes in paid ads and on retailer listings?
Yes. Assets generated on Pikes can be used commercially under the Terms of Service, provided you hold the rights to the products and references you upload. Review product labels, packaging and any generated text before publishing, especially on retailer and Amazon listings.
See the Terms of Service for commercial use terms.