Seasonal saleDryWater
Static ad templates for CPG brands
These 734 static ad templates are modeled on real ads from 77 consumer brands, including Seed, AG1, Thorne and Salt & Stone, and sorted into 8 formats. Pick the format that fits your message, open the reference with the Pikes agent, and brief an editable ad with your product, copy and brand kit.
Offers & salesTestimonials & reviewsBenefits & proofBundles & giftsLaunches & new productsComparison & us vs themProblem → solutionMore formats
Offers & sales 126
Use when the price or the deadline is the message.
Launch offerBloom Nutrition
Subscription offerLiquid I.V.
Early accessHint
Seasonal saleThesis
Subscription offerPublic Goods
Free shippingDavid
Sitewide saleStatic Nails
Testimonials & reviews 65
Use when real customers say it better than your copy.
Customer testimonialDropps
Customer testimonialHint
Customer testimonialCymbiotika
Customer testimonialARMRA
Customer testimonialPublic Goods
TestimonialsDashing Diva USA
Testimonial + productStatic Nails
Customer endorsement and offerRitual
Benefits & proof 68
Use when one number, ingredient or expert carries the claim.
Expert endorsementDryWater
Benefit promiseBloom Nutrition
Benefit promiseThorne
Benefit promiseChillhouse
Product benefitsLiquid I.V.
Ingredient → benefitCure
Membership benefitsBarebells
Community endorsementMaryRuth's
Bundles & gifts 42
Use to raise order value with kits, free gifts and starter sets.
Gift with purchaseSeed
Gift with purchaseRitual
Gift with purchaseAG1
Gift with purchaseBloom Nutrition
Gift desireDashing Diva USA
Bundle offerAvocado Green Mattress
Bundle offerBrooklinen
Bundle offerCasper
Launches & new products 38
Use for a new flavor, a collab or a limited drop.
Limited releaseBloom Nutrition
Limited releaseAthletic Brewing x Graza
Product introductionLiquid I.V.
Product introductionThesis
Limited releaseSummer Fridays
Collection discoveryGlamnetic
Product introductionBarebells
Product introductionCreate
Comparison & us vs them 32
Use when you win on something shoppers already check.
ComparisonDryWater
Reasons to switchHint
Alternative positioningCymbiotika
Reasons to switchARMRA
Alternative positioningPublic Goods
Alternative to salonDashing Diva USA
Us versus themNailboo
Ingredient alternativeThorne
Problem → solution 20
Use when the buyer feels the pain but hasn't found the fix.
Problem → solutionBranch Basics
Objection → explanationSeed
Trend + solutionDashing Diva USA
Price objectionNailboo
Emotional fatigue problemThorne
Problem + solutionStatic Nails
Thirst problem hookThorne
Problem → solutionStasis
More formats 343
Founder notes, lifestyle shots, product callouts and other layouts.
Daily ritualDryWater
CollaborationAthletic Brewing x Graza
Risk reversalSpot & Tango
Trend bridgeStasis
Trend bridgeThesis
Sensory promiseGlossier
Replenishment reminderPublic Goods
Daily ritualAG1
Turn any of these into your next ad
Pick a reference and bring your packshot and copy. Brief the Pikes agent, review the result, then adapt it to your placements.
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