Guides for CPG creative teams
Step-by-step workflows written for the people who make the ads: how to run an AI product photoshoot, build a brand world, make Meta statics that perform and pick the right model for each job.
Build a brand world: a framework for exploring AI creative
Lock the pack, anchor every image to one theme, vary the style on purpose. Eight steps, a copy-paste agent brief and the Cherry Blossom canvas.
How to run an AI product photoshoot for CPG brands
Lock the product and the set, move the camera. Six steps, four copy-paste shot recipes and a template canvas to duplicate.
How to make Meta static ads that perform
The pre-ship checklist, the formats to lead with in your category, and a 10-step process from intake to the day-14 read.
Which Pikes model to use for each job
Consistency Pro or Creativity Pro, Veo or Seedance. Pick by the job, not the hype.